Advertisements Are Not Without Its Demerits - 986 Words

In an age of publicity, advertisements can be found everywhere. They are a form of media that advertisers use to promote their products and services to the public. They need to be bright, colorful, and eye-catching while keeping their consumers away from thinking smartly. In this way, advertisers can expect the greatest results out of it. However, advertisements are not without its demerits. Art director David Krulik made an unofficial controversial Toyota Prius print back in 2008. It shows a man in a suit dragging away a body wrapped in white sheets into a lake. Both are currently in a swamp with no sight of society, and beside them is the Toyota Prius with its engine and headlights turned on. The Toyota logo can be located at the bottom left of the print, and below it, a â€Å"Well, at least he drives a Prius† tagline is written. Products that are seen in these kinds of advertisements have always been treated as the â€Å"holy grail† for society. It can keep them entertained, keep them company, make their lives better, and show that it is fine to commit crimes. In particular with this print, showing a dichotomy between on what is happening in the image and tagline shows that society can overlook the crimes that a person commits as long as he or she owns a Toyota Prius. While it does not actually mean that these criminals can be easily forgiven, it is telling its consumers that their imperfections can be made right by buying the advertised products. In other words, everyone’s livesShow MoreRelatedRecruitment1562 Words   |  7 Pagesstrategies to attract or identify candidates to fill job vacancies. It may involve internal and/or external advertising, using appropriate media, such as local or national newspapers, specialist recruitment media, professional publications, window advertisements, job centres, or in a variety of ways via the internet. 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